What is it about food directions on the bottom of boxes

You know like pizza, or some of those prefixed
meals… The directions are on the bottom.

Now you don’t want to turn the box upside down,
because you know what is going to happen to
the food inside.

Pies are the same. Especially pumpkin. Do you
remember what the directions where from last time?
Heck no. Was it cook high for 15 minutes and then
dropped a lower temp? And what was that temp?
So you hold the box above your head, trying to
read the directions which is in small print.
Or is my eyesight going?